Inside the Iteration of Converse’s Chuck Taylors

Inside the Iteration of Converse’s Chuck Taylors

By Kim Bhasin; editor: Alex Dickinson
Source: Bloomberg

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BOSTON, United States — In early 2014, Ryan Case and Damion Silver sat down at a table in a modest room in Converse’s old headquarters in North Andover, Mass., to slice through a bunch of Chuck Taylor All-Star sneakers with an X-Acto knife. The pair spent a couple months dissecting and examining every piece of the shoe, from sole to tongue.…

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